[ brand identity, art direction ]
Julians Providence is a New American restaurant located in the heart of downtown Federal Hill. This rebranding project was designed for my Typography II Class. The assignment tasked the designer to initiate a rebrand of his or her's favorite restaurant (includes menu, web, business cards). I decided to choose Julians because first and foremost, I'm a very avid brunch lover. Second, the restaurant lacked any sort of artistic refinement which I saw as an opportunity for expansion. The first time I stumbled upon this restaurant, I was unconvinced strictly judging based on its exterior. The interior is reminiscent to that of a pub where you would quickly stop for a bite to eat because the lack of available restaurants. My expectations were surprisingly exceeded upon tasting their quality brunch food. This rebranding project involved utilizing and maintaining its gritty edginess to create something that worked well with the brand.